Discovery Joins Eco-Friendly Emmy Effort
June 9, 2008 2:06 PM
In late January, Showtime announced it was nixing DVD screeners for Emmy voters. The premium network would instead rely on digital distribution via a deal with Brightcove.
Discovery now is joining in this latest nod to being eco-friendly. Discovery said it’s working with software firm xif communications to develop an online portal for Emmy members to view Discovery Channel, Animal Planet and TLC programming for Emmy consideration.
Discovery said it’s saving both paper and DVDs by presenting its shows online.
I register this as another vote against the needless waste of DVD production and shipping. Good for Discovery.
So who’s next? Can we get every network on board with this cool new initiative?