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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



Everyone Talks About the Weather; WFLD Does Something About It

June 11, 2008 1:08 PM

Who isn’t having weird weather these days?

But when six tornadoes approached Northern Illinois last weekend, the Fox-owned TV station WFLD-TV broke into programming seven times and also offered a live chat online during the entire time the station tracked the storm. The weather team chatted live with viewers for several hours Saturday afternoon at http://www.myfoxchicago.com/. During that time about 2,500 people were chatting concurrently.

Not too shabby for live chat on a local TV station.

Here’s an example of what a live station chat looks like.


Fox Weather

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