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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



MySpace Rolls Out New Video Player

June 13, 2008 10:47 AM

I’ll admit I don’t watch a ton of videos on MySpace. Even though it’s the No. 2 destination for video viewing, I guess I just don’t find myself there terribly often. I’m usually either on YouTube or Blip.tv or Revision3.com, or the sites themselves that carry the Web shows I watch.

Nevertheless, MySpaceTV started rolling out a new video player today. The site will introduce more functions in the coming weeks, such as an embed function. So I can’t embed a video in my blog today; instead you can link to this video.

There are some key things to note with the player. It was built in-house, which suggest the video-player business is on a path to becoming a commodity. Also, the MySpace TV player has some cool new features. It has a volume control that maintains the level in between visits, full-screen mode, more syndication tools (those will roll out soon), a new recommendation engine for other videos and other features. Also, MySpace said the new player supports multiple ad formats like pre- and post-roll, tickers and companion banners. It also supports Flash 9. (As an aside, why can’t I get Flash 9 to install on my computer? To me, Flash 9 is not a selling point.)

That being said, the MySpace player is nice and clean. Is it revolutionary? No. It’s not the coolest, slickest thing you have seen. But I like the moves MySpace is making and this upgrade shows MySpace is keeping up with the Joneses. I say that because Hulu, for instance, has been kicking butt with cool new features to its player. It’s good to see others NOT sitting on their laurels.

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Comments (1)

Bryan:

Why on earth did you choose that vid? Is it a metaphor for something?

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