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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



Two Teens Undressing: Don’t Tell JC Penney

June 24, 2008 9:21 AM

Quick! Check this out before JC Penney can pull it. The retailer has already instructed advertising agency Saatchi to remove this ad of two teens timing themselves getting dressed before they go hang out in the basement, with mom upstairs.

The ad was apparently made without the retailer’s approval.

So watch it while you can.


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Comments (3)

Bryan:

That's a funny, risque ad, but what would be the point if it were legit? JC Penney sells clothes that you can take off and put on really quickly?

Andy S.:

"That's a funny, risque ad, but what would be the point if it were legit? JC Penney sells clothes that you can take off and put on really quickly?"

No, the point would be that Penney sells clothes that appeal to that demographic. It's just another form of lifestyle ad, the kind that is epidemic all over the tube. Ads whose sales premise may not be apparent to anyone except the target demo, and perhaps not even to them.

Buck:

I can picture this as being an ad from a film school. A lot of students will make a series of ads (rather than a single short film) that they take to ad agencies, houses, or even corporations themselves as portfolio reels.

That, or maybe they could rebrand it for American Apparel.

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