Slow and Steady Wins Online Ad Race
July 30, 2008 3:01 PM
Advertisers are still kind of skeptical about online video, so what’s a network or content producer to do?
Hold the marketers’ hands. That’s what Peter Hoskins, CEO of online TV network ManiaTV, said during a panel at the LATV Festival on Wednesday.
“We have 90 brands on our network for the four years we have been doing this,” he said. “And it takes a lot of work and a lot of trust to get them to write a $50,000 check, a $100,000 check, and now they are at the stage where they deliver $1 million checks. But that is because we have been there with them all along.”
Patience, my boy, patience.
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Comments (1)
An interesting survey conducted by PermissionTV and Arnold Worldwide back in the fall of 07. It touches upon the future of web video with major corporations, media companies and ad agencies. http://tinyurl.com/587nz9
Posted by Jonathan | August 6, 2008 11:58 AM