About

TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

Categories

Trial and Error



Slow and Steady Wins Online Ad Race

July 30, 2008 3:01 PM

Advertisers are still kind of skeptical about online video, so what’s a network or content producer to do?

Hold the marketers’ hands. That’s what Peter Hoskins, CEO of online TV network ManiaTV, said during a panel at the LATV Festival on Wednesday.

“We have 90 brands on our network for the four years we have been doing this,” he said. “And it takes a lot of work and a lot of trust to get them to write a $50,000 check, a $100,000 check, and now they are at the stage where they deliver $1 million checks. But that is because we have been there with them all along.”

Patience, my boy, patience.

TrackBack

TrackBack URL for this entry:
http://www.tvweek.com/cgi-bin/mt/mt-tb.cgi/11076

Comments (1)

An interesting survey conducted by PermissionTV and Arnold Worldwide back in the fall of 07. It touches upon the future of web video with major corporations, media companies and ad agencies. http://tinyurl.com/587nz9

Post a comment