Slow and Steady Wins Online Ad Race
July 30, 2008 3:01 PM
Advertisers are still kind of skeptical about online video, so what’s a network or content producer to do?
Hold the marketers’ hands. That’s what Peter Hoskins, CEO of online TV network ManiaTV, said during a panel at the LATV Festival on Wednesday.
“We have 90 brands on our network for the four years we have been doing this,” he said. “And it takes a lot of work and a lot of trust to get them to write a $50,000 check, a $100,000 check, and now they are at the stage where they deliver $1 million checks. But that is because we have been there with them all along.”
Patience, my boy, patience.