Views vs. Revenues: Which Would You Prefer?
July 30, 2008 10:31 AM
YouTube is kicking Hulu’s butt in views, but Hulu is going to be laughing all the way to the bank, said Milken Institute economist Kevin Klowden at this morning’s “Just How Screwed Are We?” session at NATPE's LATV Festival.
Mr. Klowden pointed out that despite YouTube’s name recognition and 4 billion views a month, it’s only selling ads on 3% of its videos. Hulu “does a much better job making money,” he said.
YouTube is expected to generate $200 million this year, while Hulu, with its 80 million monthly streams, will generate $45 million to $90 million.