How to Make an Online Hit
August 25, 2008 9:54 AM
Everyone wants to know what the secret is to success in Web video. Personally, I think the Internet is just a bunch of dark magic. But I suppose there is something more than that.
The Web video news site TubeFilter.TV offers seven tips for launching a successful Web show. Some of them are things you should know already like “upload to a video hosting site with a premium, embeddable player.” The author, Marc Hustvedt, recommends Blip.tv, Vimeo or Veoh. (I think what’s going unsaid in this tip is don’t use YouTube).
The other tips are build a brand for your show with a Web site, logo and artwork; reach out to bloggers and press early (especially because, as Hustvedt says, reporters like to break stories early. Hint, hint: tell me about your show first!), commit to a regular schedule of release dates, have several episodes in the can before you launch, create an RSS feed for your videos and use social media like Twitter and Facebook to connect with the audience.