TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

Web Video Sponsorship Could Cost You Peanuts

August 7, 2008 8:07 AM

How much does a Web video sponsorship cost?

If you buy it on eBay, you just might be able to land a sponsorship for $1,500. Which is kind of like the equivalent of peanuts.

Hey, that’s fitting! Because the Web series “Playing for Peanuts” auctioned off a sponsorship for the show on eBay and the winning bid of $1,500 came from Most Valuable Network.

MVN, an independent sports media company, will sponsor the first episode of the show, which chronicles a year in the life of minor league baseball's South Georgia Peanuts of the independent South Coast League.

The TV series premiered in May on regional sports networks in nine markets and averaged 150,000 viewers per week across all markets, according to producer John Fitzgerald.

The 10-episode docu-reality TV show about minor league baseball will premiere online in late August.


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