Web Video Twitter Addicts
September 30, 2008 10:18 AM
No one, it seems, can resist the allure of Twitter. Certainly not Web producers, and certainly not their characters.
In fact, in the Sept. 29 installment of NBC.com’s Rosario Dawson vehicle “Gemini Division,” a Twitter backstory converged with the actual episode.
Here’s what I mean.
Those characters then lived their lives via Twitter “revealing their dysfunctional relationship and a storyline that would slowly converge with the series arc,” said the show’s executive producer Brent Friedman
The producers developed a following for each character when they started using the terms "gemini division" in their Twitter messages.
Now the Twitter-shared storyline has officially synched up with the actual on-air, or on-Web, storyline.
Even though the two stories have officially intersected, Mr. Friedman said he plans to continue the Twitter story a bit longer because it runs parallel to the series.
I’d embed the episode if I could, but “Gemini Division” doesn’t permit embeds. Still, I do think this is a cool way to integrate new media into the storytelling.
What do you think?