Microsoft Ads: Seinfeld vs. 'I'm a PC'
October 3, 2008 12:30 PM
Remember those Microsoft ads from the company’s most recent ad campaign? You know, the ones with Jerry Seinfeld and Bill Gates? The same campaign the computer giant allegedly put the kibosh on after the ads took a drubbing in the media? (Some say the Seinfeld sponsorship was always supposed to be a quickie; others say the comedian got the heave-ho.)
Well, online video measurement firm Visible Measures says the first two ads that featured the titans of their respective industries chit-chatting in a shoe store drew more than 6 million views, crushing the performance of the “I’m a PC ad,” which was 60 seconds of people from different walks of life uttering that phrase. That video drew about 2 million views.
“Yes, the Seinfeld/Gates clips have been available for two weeks longer than the ‘I’m a PC’ ads, but normalizing their performance only serves to underscore the broader trend. Looking at each campaign’s first week and a half in market, the Seinfeld/Gates ads drove more than 3.2 million viral video views, whereas ‘I’m a PC’ saw barely half of that. After two weeks, Seinfeld/Gates was still collecting more than 700,000 views per day, while the ‘I’m a PC’ clips had tapered off to less than 50,000 views per day,” Visible Measures wrote on its blog.
Should Microsoft bring Jerry back?