Anyone who has an online presence these days knows that managing your personal and professional personas on the Web can be tricky. Should you twitter your bad date? (No!). Should you friend up an ex on Facebook? (Um, be careful there). Should you blast your boss? (Only if you want to get fired).
Susan Bratton, Personal Life Media
But what should you do online? How should you balance your personal and corporate identities? Susan Bratton, the CEO of podcast network Personal Life Media, wrote an excellent blog post on this topic recently and here are some of her tips.
“When developing an online persona, it’s important to initially strike the appropriate balance between your personal and business lives for both you and your business and be consistent moving forward.”
“Consider always being you everywhere (use your real name) and never leaving anything online that can hurt your reputation or your company’s standing.”
“Consider cultural differences in this new, global medium.”
“Choose relationships wisely. Have clear criteria for who you ‘friend.’”
“Regarding religion, politics, sex, drugs/alcohol and racial conversations—if in doubt, leave it out.”
“Remember that the Net never forgets’—what you put online may be read by clients, your children, friends and enemies forever.”