Ads Can Be Content Too, Google Exec Says
November 10, 2008 6:36 AM
There is a belief that consumers simply “put up” with ads because they have to. But David Eun, VP of content partnerships at Google-YouTube, doesn’t buy that. “I think of ads as content,” he said, during a VideoNuze.com breakfast session at the CTAM Summit in Boston. “When you do a search, the ideal situation is when the ads are as interesting and effective as the search results and the ads become content. If I search for golf clubs, whatever ads you put in front of me with that search should be compelling. If I watch a Next New Networks video on cars, no matter how much another advertiser offers you, I don’t want to see a Pampers ads. So this is an opportunity.”
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