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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



Ads Can Be Content Too, Google Exec Says

November 10, 2008 6:36 AM

There is a belief that consumers simply “put up” with ads because they have to. But David Eun, VP of content partnerships at Google-YouTube, doesn’t buy that. “I think of ads as content,” he said, during a VideoNuze.com breakfast session at the CTAM Summit in Boston. “When you do a search, the ideal situation is when the ads are as interesting and effective as the search results and the ads become content. If I search for golf clubs, whatever ads you put in front of me with that search should be compelling. If I watch a Next New Networks video on cars, no matter how much another advertiser offers you, I don’t want to see a Pampers ads. So this is an opportunity.”

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