'Californication's' Mia: Real or Just a Character?
November 21, 2008 7:00 AM
Networks are hungry for online extensions for their shows. Showtime is trying its hand at cross-platform content creation with original series “Californication” this season with the character of Mia.
She’s been video blogging in character on YouTube all season and also posts tweets from her Twitter account once a day about writer’s block, making out with a guy in the woods and where to go on vacation. She stays in character, of course, promoting her book (ahem, the book she STOLE from Hank, aka David Duchovny), and even sharing mock-ups of the book cover on Twitter and Facebook.
She has more than 1,000 followers on Twitter, but her blogs on YouTube haven’t really taken off. Only one has more than 6,000 views. Still, it’s an interesting effort from Showtime and one that I suspect will become de rigueur soon enough for most TV shows.