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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



'Californication's' Mia: Real or Just a Character?

November 21, 2008 7:00 AM

Networks are hungry for online extensions for their shows. Showtime is trying its hand at cross-platform content creation with original series “Californication” this season with the character of Mia.

She’s been video blogging in character on YouTube all season and also posts tweets from her Twitter account once a day about writer’s block, making out with a guy in the woods and where to go on vacation. She stays in character, of course, promoting her book (ahem, the book she STOLE from Hank, aka David Duchovny), and even sharing mock-ups of the book cover on Twitter and Facebook.

She has more than 1,000 followers on Twitter, but her blogs on YouTube haven’t really taken off. Only one has more than 6,000 views. Still, it’s an interesting effort from Showtime and one that I suspect will become de rigueur soon enough for most TV shows.

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Comments (1)

I watch the show regularly but these are just phoning it in if you ask me. The show is one of the best on television right now because of the writing. And these YouTube vlogs are basically improved, which dilutes Mia's character for me.

My advice is trad TV shows stay away from this kind of thing unless it is part of the story and the writers room banter.

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