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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



Newspapers Advertising With the Competition?

November 7, 2008 7:00 AM

As I watched Comedy Central’s “The Daily Show” online on Wednesday, Nov. 5, I noticed something interesting about the ads. All of the pre-roll ads between segments were for the NYTimes.com. Makes sense, right? The demographics of the two media properties surely line up. (After all, Jon Stewart said when he interviewed Sen. Barack Obama a week ago and his audience cheered, “We’re clearly not a swing show.”)

Nevertheless, it was the first time I had seen ads for a newspaper running in a TV show online. There must be other newspapers that have advertised their online versions in online video before.

Have you seen newspapers pitching themselves in Web video? And will it work? Can papers resurrect their flagging fortunes with a sturdy online advertising push?

The ads won’t show up in this embedded clip, but here is a funny segment from that episode of “The Daily Show” in which Stewart mocks some of the silly technological “enhancements” of network news election coverage.


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Comments (2)

This article was worthless.

Hi there Slick! It's always nice when another spammer goes public.

You can be sure you'll be added to the blacklists.
Perhaps I can arrange a trip to Madeira just for the pleasure of making your acquaintance.


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Avenida do Infante 50
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PT

Registrant Search: "Domain Discreet" owns about 371,088 other domains
Registrar History: 1 registrar
NS History: 4 changes on 5 unique name servers over 5 years.
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Whois History: 937 records have been archived since 2002-10-20.
Reverse IP: 15 other sites hosted on this server.

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