Here’s the Dude With Great Hair Thanks to Milk, on Hulu
December 3, 2008 12:29 PM
We recently reported that when given the choice of ad to watch before an online program, about 88% of Hulu viewers are opting to view a two-minute advertisement in exchange for no ads during the rest of the show.
I haven’t come across one of these long-form ads, but Web personality and science journalist Kirsten Sanford has. During this week’s audio podcast “This Week in Media,” she recalled seeing a “hair ad” on Hulu that she thought was about milk.
Well, “This Week in Media” listener Richard Walker sent me a link to the ad, since he saw it on Hulu too. It’s a pretty clever ad from the California Milk Processor Board in which a deep-voiced white-haired rock star croons, “Is it me, or do you love my hair?”
The video has generated more than 575,000 views on YouTube. I guess the question now is: Are you drinking more milk because of this ad?