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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



Is Obama Losing His Social Media Mojo?

December 16, 2008 10:35 AM

Sure, the election’s over and it’s only natural that online buzz around the new president would fade a little now that the contest is behind us.

But who would have predicted that President-elect Barack Obama would see this big a drop in the number of videos tagged with his name on YouTube? Online trend tracker Trendrr reports that while the number of videos on YouTube tagged with “Obama” rose from 82,200 on April 18 to 396,000 on Nov. 16, the amount of videos since then has fallen dramatically. As of Dec. 7, there were 138,000 videos tagged with “Obama” on the video site, a decrease of 256,000 videos in less than a month.

So who’s taking the videos down?

Obama’s seeing a big dip in blog interest, too. By Nov. 7, the president-elect had been mentioned in 1.7 billion blog posts, a number that had fallen to about 18 million by Dec. 9, Trendrr says.

I guess it’s better to be a candidate than the incoming president when it comes to online love!

He is even competing with Santa for attention on Twitter!

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Comments (2)

Barack Obama bowed out of his Twitter campaign site the afernoon after he was elected. I don't know if he ever posted an alternative.

Never a good idea to abandon an audience in the middle of the program.

Even if it's not presidentially permissable...extend communications and move to a new sitee/blog/etc.

Final 2 BarackObama Twitter Posts

We just made history. All of this happened because you gave your time, talent and passion. All of this happened because of you. Thanks
2:34 PM Nov 5th from web

Asking you to help Get Out the Vote in these last few critical hours of our campaign for change. Visit http://my.barackobama.com/f... 5:42 PM Nov 4th from web

I noticed the glaring Twitter drop-off as well. I am glad someone tackled this story because it did seem like the social media play became a pure "votes" play and was immediately abandoned. The real test will be to measure again at the end of February.

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