Online Video a Safe Harbor in ‘09
December 17, 2008 9:52 AM
Research firm eMarketer has already gone on record saying online video is a smart marketing strategy during these lean economic times. Now a report from online video technology firm Permission TV surveying 400 senior-level advertising, marketing and media executives reveals that they expect to increase their budgets for Web video in 2009.
The survey found that one-quarter of digital marketing executives are currently discussing their video strategies and by the second quarter of 2009 more than half expect to be implementing or extending an online video project.
Why the interest? Because more than two-thirds said online video will be a key marketing strategy for the year ahead, beating social media at 41 percent, search at 34 percent and podcasts at 32 percent. But here’s the brightest spot of all if you’re a digital programmer—advertising executives surveyed said their 2009 digital marketing budgets would be the ones least affected by budget cuts.