TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

Online Video Viewership Continues to Climb

December 11, 2008 7:00 AM

In the U.S., we watched 13.5 billion online videos in October, up 45% from last year, according to online measurement service comScore. We’re also watching for longer, spending 3 minutes per video, up slightly from 2.7 minutes.

YouTube still dominates, with almost 5.4 billion videos viewed in October, representing about 40% of all videos watched on the Internet. But Hulu is rising in popularity and had 235 million videos viewed in October, with the average viewer watching nearly 12 minutes at a time.

So what are you watching these days? Tell me which videos are catching your eye and why.


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