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Trial and Error

Road to CES: G4 Offers Multiplatform Coverage

December 2, 2008 11:52 AM

The Consumer Electronics Show kicks off early next month in Las Vegas and many television networks have big plans to cover the event. I told you about the live broadcast strategies for networks like NBC and Discovery in a Nov. 23 story, but I left out the one network that may well have the most extensive coverage plans for the show. That’s G4.

Let me tell you what the tech-centric network has going on for CES across on-air, online, mobile phones and gaming consoles.

For starters, G4 will broadcast three hours of live coverage from 6 p.m. to 9 p.m. on Jan. 8 and Jan. 9 hosted by the “Attack of the Show” team, up from two hours per night last year. The network also will air 60-second CES updates throughout the day. All the live show coverage will be presented by Acura, said G4 President Neal Tiles.

What’s really cool about G4’s plans is its nonlinear coverage. The network intends to live-blog and to shoot video from 20 of the biggest press conferences at the show, such as those presented by Sony, Panasonic and Microsoft. The videos will be posted on www.G4tv.com shortly after each press conference ends.

Also on the Web, G4 hosts and experts will provide hands-on demos of some of the most popular gadgets from the show, with the more mainstream gadgets landing on-air. The network also will live-stream coverage of its own “Best of the Best” awards on Jan. 8.

Then there’s the video-on-demand option: G4 is slated to produce CES reports to run on VOD in 40 million cable and satellite homes.

In addition, the network will distribute video to iPhones, Google Android phones and Verizon’s VCast mobile video service. Finally, look for G4 programming from CES on the Nintendo Wii and Sony PlayStation 3.

“We are endeavoring to be a multiplatform media destination because that’s how our audience is consuming content,” Tiles said. “We want to be the premier resource for CES because that has emerged as the premier media conference.”


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