Follow Fred's Methods to Web Video Success
January 7, 2009 3:04 PM
He’s the biggest thing on the Internet right now and I’m the only one who’s heard of him?
C’mon, people. You need to know about Fred.
So I’m at MacWorld at the booth of MDialog, an online video technology firm, and Web creator and French Maid TV producer Tim Street is speaking about some of the most popular online videos of all time. When he cued up an image of a teenager on helium with anger-management issues and asked if anyone knew who he was, I was the only one who shouted out, “Fred!”
But that’s beside the point. Mr. Street’s presentation is actually about how producers can use video to deliver on their brand promise online. “What is the promise of your brand? What are you delivering? What are you offering?” he said. “As you prepare your video, think about story, think about spectacle, think about emotions. What specific emotions are you going to move in creating your video?”
And if you have a great story, with spectacle, that moves two or more emotions, your video will go viral. Well, that’s what Mr. Street says.