Read Starz' Detailed Online-TV Viewership Study
January 5, 2009 8:38 AM
Late last month the premium cable network Starz shared with TelevisionWeek a research report that showed people who watch movies and television shows online or on alternative devices are just as likely to also watch programming on the television set.
I received a number of e-mails asking for the study itself. I’m pleased that Starz has agreed to share a PDF version of the study with TelevisionWeek readers.