TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

Anchor Break

February 12, 2009 10:53 AM

Television stations need to test anything and everything to win new viewers. Like training anchors in a little Three Stooges routine? Hey, whatever works.

Here is Chicago station WGN-TV’s effort to entertain the Web audience by showing what its anchors do during commercial breaks.

This has been a popular viral video for a month or so now and has logged more than 200,000 views.


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Comments (1)

Robert Keil:

I've got too much time on my hands...

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