Blinkx Aims to Entertain, Inform via Filters
February 5, 2009 7:57 AM
Discovery is all the rage in video search. That’s why Blinkx today introduced a new feature on its video search site that lets users click buttons for “entertain me” and “Inform me.” The site then delivers you a playlist of the most popular entertainment and news stories from across the Web.
The thinking behind this new feature is: Consumers are increasingly inundated with Web video so they want video delivered to them. Rather than sift through a site—who has the time to filter through the more than 14 billion videos watched each month?—you click on a button and get a filter that way.
You tell me. What do you think of this feature? Will you use Blinkx more because of it?