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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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‘Dorm Life’ Builds Viewership via Social Media

March 12, 2009 7:00 AM

The second season of hit Web series “Dorm Life” is picking up a good head of steam so far. It has earned more than 600,000 views in just the first week, suggesting the second season could well outpace the first. The new season launched March 2.

Last year’s debut season amassed more than 5 million views last year for its mockumentary about life on a fictional college campus.

Carl’s Jr. is on board as the sponsor for the second season, which is carried on Hulu, Facebook and MySpace.

The creators are hoping to drive views in part by harnessing social media. The Twitter accounts for the characters have been extremely effective in generating an audience: When the characters Tweeted the new season to Twitter followers, 94% of followers linked to watch the show, said a spokesman for the show.


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