Exclusive Online Content Makes Sense for Creators
March 17, 2009 2:21 PM
In the age of digital distribution of media, content creators might want to consider offering some exclusive content online. That was the advice shared by musician Jonathan Coulton, who has become something of a Web star for releasing his music online without copyright protection on his own site, during a panel at the South by Southwest Festival in Austin, Texas.
“The idea of exclusive content is not crazy,” he said. “It makes a lot of sense where if you are a member of the fan club, you get the CD. But be prepared for a lot of leakage and don’t worry about it, because there’s not a lot you can do about it.”
(Leakage doesn’t sound so pretty!)
But seriously, while Mr. Coulton’s advice was largely for musicians, I want to know if you think there is applicability to video content. What can video producers offer on an exclusive basis? Can anything even be exclusive anymore?