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Trial and Error

Hearst-Argyle Taps KickApps to Localize Web Sites

March 4, 2009 7:00 AM

Local television stations are realizing their greatest success likely will lie in being, well, local. Duh.

But seriously, we have seen local broadcasters retrench and aim to turn their Web sites into more hyper-local beasts.

Along those lines, Hearst-Argyle TV partnered with social media platform provider KickApps to offer citizen journalism and social media tools on the 25 Hearst-Argyle TV owned Web sites, the companies announced today. The goal is to engage viewers more, which is always a good idea.

The new initiative, called “u local,” lets residents participate in discussions about the news topics most important to their community, comment and rate editorial content and upload their own photos.


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Comments (1)


I think that this is the way to go! Another thing they should be going after is giving their visitors the ability to watch TV online. My wife is constantly watching some TV channels on her laptop and not on the TV. They should be more open to such ideas.


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