Online Chaos Is Creating Opportunity
March 23, 2009 10:46 AM
Here’s the problem with the online business: “Time has been diverted to social media pursuits that aren’t very monetizable,” said Ken Fadner, the publisher of MediaPost, during today’s OMMA Hollywood conference.
It’s one of the most insightful things I’ve heard at a conference recently.
Mr. Fadner added, “The Internet is chewing up everything in its path and not necessarily benefiting all sectors of the online world.”
Indeed, chaos is upon us.
But with chaos comes opportunity, said Cory Treffiletti, president and managing partner for media advisory firm Catalyst:SF, also at the conference. “We do our best work when the economy sucks,” he said. “The fact is we are in the biggest economic crisis and it is the biggest challenge and the biggest opportunity to reinvent ourselves as we come out of the recession and are poised for growth.”