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TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.

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Trial and Error



Take a Look at StudioNow

March 3, 2009 11:56 AM

I’m keeping my eye on online video studio StudioNow, and you should, too, because this platform-creator-producer-distributor-network of videographers (c’mon people, can we come up with ONE word?) has landed some cool deals with brands to produce Web video for them.

StudioNow tells me it has signed deals to create videos for FordModels.tv, Simon & Schuster, Chronicle Books and Citysearch.

That follows the news today that StudioNow struck a partnership with The NewsMarket (www.thenewsmarket.com), a site and service that distributes video for corporate marketers. Under that agreement, the two companies will create a customized service to deliver video to the media and consumers.

The slew of deals StudioNow is landing is more evidence that brands are betting big on creating their own online video content this year.

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