TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

The Next Twitter?

March 2, 2009 10:00 AM

A host of Web-sharing and social networking services are vying to be the next Twitter. That doesn’t mean they’re trying to supplant the online microblogging service; rather, they’re trying to capitalize on the interest Twitter has created in sharing information with others via the Web.

Storyz is the latest entrant. Launched last week, it’s a viral entertainment and marketing service for multimedia storytelling.

What does that mean? That means the service is trying to tap into our universal urge to tell stories and share them with others—sort of a more technological take on the time-honored traditions of the campfire and passing stories along.

The Australian company, which is backed by Motorola, lets users post text, photos and video for stories and then invite their friends to participate and add to the storytelling across the Web, social network or mobile phones. The service integrates with iPhones, mobile Web sites and the Google Android phone as well.

The company is talking to sponsors right now about developing branded entertainment contests to reward so-called “Storyzteller” for creativity and distribution in stories, for instance.

I’m not sure if this company is the one that’s going to take off and capture consumer interest. There are a lot of hurdles for any Web 2.0 company to be heard above the noise in this environment. But the site is worth checking out.


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