TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.


Trial and Error

April 2009 Archives

Ad:Tech Defies Downward Attendance Trend

April 24, 2009 11:00 AM

This year the media conference business has been witnessing a 20% drop in attendance across the board. That’s about what the NAB Show, the Consumer Electronics Show and the Cable Show all saw.

So when I heard from Ad:Tech that its just-concluded Ad:Tech San Francisco conference defied that trend and saw only a 10% dip in attendance, I was delighted. I also wanted to know the reasons why.

The show, held earlier this week in San Francisco, featured keynoters such as Jason Kilar of Hulu, Kevin Rose of Diggnation and Jimmy Wales, the founder of Wikipedia. (And me as a moderator, but we know I’m not the reason for the good turnout!)

“We certainly did some discounting, which was necessary and, I think it’s fair to say, helped stimulate the demand. I would also say that our content was as strong as ever,” said Drew Ianni, the chair of programming for Ad:Tech.

Big discounts can shave the revenue more than the drop in attendance does. Even so, you need to be innovative in these tougher times and find creative ways to win customers, clients and attendees, even if that means lowering your prices. Who isn’t offering a recession special these days? And if by offering lowering rates, you can beat the market—with a 10% rather than a 20% dip—that’s all the better.

“In addition to six strong keynotes, including keynotes from Jimmy Wales, Hulu CEO Jason Kilar, Digg founder Kevin Rose and Ogilvy Vice Chairman Steve Hayden, we really packed it in over the three days,” Ianni said. “We partnered with Danny Sullivan for our Search content and launched two new mini-shows within Ad:Tech San Francisco, including ADSPACE, which focused on SME publishers and sellers, and Mobile Mix which consolidated our mobile programming to focus exclusively on mobile. We think all of this combined contributed to the strong turnout.”

Did you make it to the show? If so, what did you think?

Looking for a Few Good Books?

April 23, 2009 2:30 PM

Longtime television network publicity guru Gary Morgenstein is flexing his writing muscles.

He just released two novels on Amazon, one about a nutty Brooklyn man who falls for a beautiful rabbi, called “Loving Rabbi Thalia Kleinman,” and the other a story about a father trying to find his missing son, “Jesse’s Girl.”

If you’re looking for a good book, or two, check them out.

Win a Guided Tour of the NAB Show Floor

April 14, 2009 10:51 AM

I’ll be heading to NAB next week and hosting a tour of the show floor on behalf of Promax|BDA.

The VIP tour and lunch will take place April 21 from 11 a.m. to 2 p.m. It will include visits with Sony, Adobe, Autodesk, thePlatform, the Foundry, Avid and Red Giant.

Promax|BDA has been kind enough to offer this tour to a TVWeek.com reader for free, so if you want to join me, you can enter to win by sending an email to press@promaxbda.org on why you deserve it by Wednesday. See you in Vegas!

'Goodnight Burbank' Discovers the Internet

April 6, 2009 1:36 PM

What happens when you tick off a Hollywood publicist?

Well, if you’re hosting a Hollywood insider report, that means you’re going to need to cover “cewebrities.” You know, Internet stars who haven’t quite hit the mainstream, instead of big-time actors.

Which means you’ll also need to work with me, as “Goodnight Burbank” supposedly does in this report on Web stars. Check it out here when I get “name-checked” in “Goodnight Burbank.”

Obama Girl Is Singing a New Tune

April 1, 2009 7:00 AM

Now that her main squeeze is in the White House, what’s a Web star to do?

Well, Obama Girl is crooning about fuel efficiency. And it’s kind of sexy.