TVBizWire

Microsoft Hires Seinfeld for Ads WSJ

Microsoft Corp. is hiring comedian Jerry Seinfeld for a series of TV advertisements meant to counter any impression that its Vista computer operating system has problems, the Wall Street Journal reports. The ads, by Crispin Porter + Bogusky, roll out as Microsoft rival Apple has been riding high with its "Mac vs. PC" ads, in which Microsoft is portrayed as stodgy and unhip. Mr. Seinfeld's popular sitcom "Seinfeld" ended production in 1998, but the 54-year-old comic still is rated 41st among celebrities in broad appeal, the Journal says, citing a marketing study.
—Greg Baumann

Comments (2)

Michael:

It's a sad, sad day for comedy. Does he really need the $$$?

Yeah, right. Now we can all rest assureed that 'Vista' is the way to go. Jerry, a recognized computer expert, would never do a commercial he had not fully researched, and completely understood!

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