Microsoft Corp. is hiring comedian Jerry Seinfeld for a series of TV advertisements meant to counter any impression that its Vista computer operating system has problems, the Wall Street Journal reports. The ads, by Crispin Porter + Bogusky, roll out as Microsoft rival Apple has been riding high with its "Mac vs. PC" ads, in which Microsoft is portrayed as stodgy and unhip. Mr. Seinfeld's popular sitcom "Seinfeld" ended production in 1998, but the 54-year-old comic still is rated 41st among celebrities in broad appeal, the Journal says, citing a marketing study.
—Greg Baumann
TVBizWire
August 21, 2008 5:52 AM
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Comments (2)
It's a sad, sad day for comedy. Does he really need the $$$?
Posted by Michael | August 21, 2008 8:31 AM
Yeah, right. Now we can all rest assureed that 'Vista' is the way to go. Jerry, a recognized computer expert, would never do a commercial he had not fully researched, and completely understood!
Posted by Red Blanchard | August 21, 2008 10:16 AM