TVBizWire

Drug Companies Skirt TV Ad Rules WSJ

Pfizer Inc. aired a commercial during the Olympics for its Chantix antismoking drug that didn't name the product, and thus wasn't required to list its potential side effects, the Wall Street Journal notes. Instead, the commercial directs viewers to a Web site that has a link to the Chantix site. That kind of unbranded product advertising is gaining popularity among drugmakers, which are getting criticism from lawmakers over how they promote their products, the Journal says. The company also is resuming Lipitor ads, minus celebrity endorser Dr. Jarvik, inventor of the artificial heart, the paper reports.
&mdashGreg Baumann

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