TVBizWire

China TV Still Seeing Olympic Boost THR

Demand for advertising next year on China Central Television, the state-run television network, remains strong because of lingering effects of the Summer Olympics in Beijing, the Hollywood Reporter says. Despite the global economic downturn, the total bid for prime-time advertising spots is unlikely to decline substantially from the 80 billion yuan ($10.7 billion) bid for 2008 prime-time spots, the newspaper reports.
—Danny King

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