Discovery Communications has signed on as a client of TRA’s Media TRAnalytics, the 370,000 household, single-source database that matches second-by-second information from home set-top boxes to actual product purchases, DMNews reports. “What TRA has is really interesting for us and our clients and also unique at this point,” Discovery Communications senior VP Beth Rockwood tells the DMNews. “It is, to the best of my knowledge, the only real, true single-source offering that’s available right now.”
—Christopher Perez