MTV Entertainment’s making it easy for advertisers to find that ever-elusive and oft-talked about 18-34 male demographic by picking and choosing series from across its networks and calling the package the “Man Block,” Advertising Age reports. One example is MTV Networks’ Spike TV and Comedy Central successfully selling a combination of two series with the same time slot and same desired demo. That “Man Block” of “The Ultimate Fighter” and “South Park” saw a sizable 6% share of the 18-34 male demo when ratings for the two shows were combined, AdAge says.
—Christopher Perez