Mediaweek takes a look at spot cable advertising firm NCC as it passes $1 billion in sales for the first time. The milestone was reached with the help of this year’s election. “We took in an unprecedented share of political advertising dollars, probably around 18-20 percent, although all precincts haven’t reported in,” said NCC senior VP of marketing and business development, Andrew Capone. The year has also seen a rise in entertainment dollars and quick-service restaurant and casual-service restaurant advertising dollars for NCC, Mediaweek says.
—Christopher Perez
NCC Sales Hit $1 Billion
Nov 24, 2008 • Post A Comment
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