TVBizWire

Barclays Tweaks Ad Forecast for Growth MediaPost

Barclays Capital analyst Anthony DiClemente has reversed his ad forecast for television next year, now predicting broadcast ad spending will rise 4%, MediaPost reports. Previously, he had predicted a 1% decline in TV spending next year, the publication says. He also changed his forecast for cable, increasing his outlook for 2010 to rise 5.5%, compared with a previous projection for an increase of 2%, the Web site says.
—Aimee Picchi

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