HBO has teamed up with Digital Kitchen for a slew of advertisements using existing products with a vampire twist in order to promote the network’s second season of “True Blood,” Creativity Magazine reports. Among the ads recreated with a little more blood are spots for Geico, Gillette, Harley Davidson and Ecko Unlimited, the trade publication says. The network has similarly signed a deal with Gawker Media for a “True Blood” microsite, Creativity says.
—Sergio Ibarra
TVBizWire
May 26, 2009 4:29 PM
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Dance music scores big once again. HBO made the choice to use, “Beggin’ by Madcom for the music bed for a major on air summer campaign. The campaign promotes major movies, original movies made for HBO, new original series such as, “Hung” and returning original series such as, “True Blood”.
Seasonal on air television campaigns are a very important tool to develop a lasting image and grow ratings for any local TV station or national network.
All of us at the Boston Dance Music Coalition applaud the use of dance music on local television and on major cable networks such as HBO. We encourage local Boston television, cable and broadcast networks to do the same.
Doug Ruffin
President,
Boston Dance Music coalition
www.myspace.com/bostondanceradio
Because You Can’t Kill The Beat!
Posted by Doug Ruffin | May 26, 2009 11:37 PM