More Ratings Pain for NBC AP

NBC averaged just 4.4 million prime-time viewers last week, one of the lowest totals ever for a broadcast network outside of the summer doldrums, the Associated Press reports. The only time NBC had been lower was during August 2007, the AP says. NBC achieved its dubious distinction by airing shows like “Deal or No Deal” and “Most Outrageous Moments” while the climaxes of “American Idol” and “Dancing With the Stars” were airing on Fox and ABC, which the wire service called the equivalent of waving a white flag.
—Jon Lafayette

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