CBS Wins Ad Revenue With Reliable Shows AdAge

CBS' reliance on steady shows has helped the network win more ad dollars than its rivals, Advertising Age reports.

The network drew about $4.03 billion in ad dollars from Sept. 1, 2008 through May 17, 2009, more than ABC's $3.67 billion or NBC's $3.02 billion, the trade paper says, citing figures from TNS Media Intelligence.

—Aimee Picchi