Local TV Car Ads Appear to Be Stabilizing NYTimes

Local TV stations may finally be seeing an end to the freefall in auto advertising, their biggest category, the New York Times reports.

With weaker car dealers shutting down at the behest of GM and Chrysler, some of the remaining dealerships have been increasing spending to try and grab market share. Next year, pent-up demand for cars is expected to push auto advertising 12% higher, according to a new estimate.

--Elizabeth Jensen