Marketing, by Bravo TVWeek
Bravo is dropping its “Watch What Happens” branding campaign as part of a company-wide marketing makeover built around a new tagline: “By Bravo.”
The new look will be revealed June 23, the same night the network premieres its new docusoap “NYC Prep.” Bravo said the branding will be implemented across all of its platforms (TV, online, mobile) and is meant to emphasize the company’s expansion beyond its TV roots.
Bravo will implement the new brand by tying “by Bravo” to different kinds of shows and projects. “Top Chef,” for example, will be touted as “Food by Bravo.”
“Bravo is more than a television network - it's a trendsetting, multiplatform brand,” said Frances Berwick, GM and executive vice president of Brav Media. “We're reflecting the strength of our brand and communicating this to our audience by transforming the signature talk bubble logo from a television message, ‘Watch What Happens,’ to a position of curation and ownership, ‘by Bravo.'"
Here's a look at Bravo's new branding via a video released by the network: