Rainbow Media Launching Wedding Channel B&C

Rainbow Media, programming arm of Comcast, is spinning off WE TV's wedding programs into a wedding-themed cable channel, Broadcasting & Cable reports.

WE's current wedding lineup includes “Bridezillas,” “Amazing Wedding Cakes,” “My Fair Wedding” and “Platinum Weddings,” which will be used to bolster the launch of the new network.

WE will add more parenting shows to its schedule.

The launch date for the new channel is not known.

--Vlada Gelman