SciFi Begins Its SyFy Rebranding B&C

New York City residents are in for some freebies, including WiFi, as NBC Universal’s Sci Fi begins its rebranding to Syfy, says Broadcasting & Cable.

In addition to the giveaways in advance of the July 7 changeover, the cable network has bought up the negative domain names that some have registered to protest the new brand.

--Elizabeth Jensen