Upfront Gets Into Gear With NBC, Group M Deal Adweek

The television upfront market finally appears to be moving, as NBC Universal and GroupM close in on a broadcast and cable deal for the coming season, Adweek says.

The broadcast portion of the deal, sources say, includes a drop in primetime CPMs of 7% compared to last season, while the cable CPMs are said to be between flat and minus-2%.

--Elizabeth Jensen