65% of Univision’s 2010 World Cup Ad Inventory Already Sold Multichannel News

Advertiser demand for soccer’s 2010 World Cup remains strong, despite the recession, Multichannel News reports.

Univision has already sold about 65% of its inventory, as well as other on-air elements. The network says it is ahead of where it was in sales prior to the 2006 World Cup in Germany.

 --Elizabeth Jensen