TVBizwire
Best Buy, TiVo Join for Promotional Deal; Electronics Chain to Get Screen Time, DVR Service to Have Heavy In-Store Presence NYT
National electronics retailer Best Buy has entered a promotional deal with the video recording service TiVo, the New York Times reports.
As part of the deal, TiVo products will receive heavy promotion in Best Buys 1,100 stores across the U.S., while TiVo will create a specific Best Buy set-top box that will allow the chain to advertise its products in customers’ TV screens.
Additionally, Best Buy will also work with TiVo to bring the DVR service to the store’s own electronics, such as the Insignia line of HDTVs.
The two companies did not disclose financial details about the deal.
--Sergio Ibarra
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