First Time in History of 'SNL,' a Single Advertiser Will Sponsor Entire Show; Ad Breaks Will Feature Never-Before Aired Clips of Show Advertising Age

"For the first time in the 35-season history of "Saturday Night Live," an advertiser is buying all the national ad time in the broadcast of the venerable late-night comedy show," reports Brian Steinberg of Advertising Age.

The advertiser is Budweiser, which will be pushing its Bud Light Golden Wheat beer. Click here to read the entire story--it's excellent in its detail--about the deal, including the fact that during the commercial breaks viewers will see never-before-aired 'SNL' clips.

--Chuck Ross