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Legendary Lee Clow Steps Down as Chief Creative Officer On Apple Ad Account; Clow Known For Most Famous Commercial of All-time--that Apple Macintosh '1984' Spot That Aired Only Once Adage.com
Lee Clow has stepped down at the lead creative person on the Apple advertising account, Advertising Age reports.
He's being replaced by Duncan Milner, who is currently the executive creative director on the account.
In referring to Clow, 66, the article says, "In his more than 40 years in advertising, he is best known for his work for Apple, which includes what many have called the best commercial of all time, "1984," that launched the Macintosh computer; the now iconic dancing silhouettes for the iPod; and the more recent "Mac vs. PC" campaign featuring actors John Hodgman and Justin Long."
The famous "1984" commercial only aired once, and it was during the Super Bowl.
--Chuck Ross
Comments 1
Tom Frank
The often repeated statement "The famous "1984" commercial only aired once, and it was during the Super Bowl" is false. The spot first aired on Dec. 31st 1983 on KMVT-TV in Twin Falls Idaho,shortly before midnight, in order to qualify for the awards the following year. I was the person who ran the spot. We repeated the process the following year your the Apple "Lemmings" spot.
Tom Frank
Creative services Director
KMVT-TV
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