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Major Movie Theater/iTunes Promotion For Syndie TV Show THR
Disney ABC Domestic Television has partnered with 1,300 movie theaters nationwide and iTunes for a major promotion for one of its syndicated TV shows, reports The Hollywood Reporter.
Here's how the promotion works for the upcoming premiere of season two of "Legend of the Seeker."
Up to 1 million moviegoers will get a 3d "Seeker" card when they purchase a movie ticket at the participating theaters through Nov. 6th.
Using a code on the card they can go to iTunes to get a free download of the season two premiere ahead of the Nov. 7th date it will be shown on-air.
--Chuck Ross



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